You just had 40 conversations at the stand. Most will go cold. This 3-part kit changes that.
Answer 10 questions. 9 minutes. Walk away with a pricing article, a buyer's guide, and a proven email script — the 3 pieces you send in your follow-up that turn trade show conversations into booked second meetings.
9 minutes · 10 questions · Ready to send tomorrow
SB
Stefan Badertscher — PINAVOX
Mechanical engineer. 10 years as Director of Sales at a machine manufacturer. Built and used this exact follow-up system. Here's what happened.
20–30
min saved per meeting when buyers read the guide first
3×
higher close rate when buyers see your content before you meet
$245K
influenced by a single article — tracked in HubSpot
What you're sending and why it works
Document 1 · Pricing article
Your buyer is asking "what would this cost us?" tonight. If your answer isn't online, they'll find a competitor's.
After any trade show or sales visit, every interested prospect goes back to their desk and starts researching. The first thing they look for is price. Most machine manufacturers don't publish it — which is exactly why the ones who do win the shortlist before the follow-up email even lands.
"But our industry is different. Our buyers don't work that way."
I thought the same thing. Then I published an honest pricing article at a packaging machine manufacturer — same industry, same conservative buyers. Within 3 years: organic traffic grew 700%. Inbound leads went from 1 every 2 months to 8–10 per month. One article influenced a $245,000 machine sale. I have the HubSpot report to prove it.
83% of B2B buyers complete most of their research before they contact anyone. (Gartner) They are not waiting for your follow-up email. They are already researching. The question is whether they find your answer — or someone else's.
Document 2 · Buyer's guide
The buyer who understands your process before the first meeting arrives ready to decide — not ready to doubt.
The follow-up nobody reads: "Great to meet you at the show. Let me know if you have any questions."
The follow-up that books the second meeting: "Here's exactly what working with us looks like — step by step, from first call to machine running. Read this before we meet and we'll save 30 minutes."
That's your buyer's guide. It removes fear before the meeting. It answers the questions they're too polite to ask.
Buyers arrived with specific technical questions instead of general doubts. Documents like these are what cut sales cycles in half.
Takes about 9 minutes
10 questions. 2 documents. Send them tomorrow.
5 questions about pricing in your industry. 5 about how you work with customers. Our writing agent turns your answers into near-publishable articles. You download a PDF and send it.
This is the top-level kit. PINAVOX clients get tools that learn from their own company knowledge — product range, voice, past customers — so every article takes less input.
Before you start
The quality of your articles depends entirely on the quality of your answers.
This tool turns your real knowledge into near-publishable content. The AI cannot invent specific numbers, real examples, or lived experience. Only you have those. Take 10 minutes. Answer with real data.
📏
Be specific with numbers
"$120K to $280K" beats "somewhere in the mid-range." Real numbers are what make readers trust you.
📅
Use weeks or months for timelines
"Week 1 to 2: qualification call" is what builds the visual timeline in your article. Vague answers produce vague timelines.
✍️
Write at least 2 to 3 sentences per answer
Short answers produce short, generic articles. The more context you give, the more the article sounds like you.
🎯
Think about your buyer, not your machine
What does your buyer worry about? What mistake do they make? Answer from their perspective, not from a spec sheet.
🤖
We check your answers as you go
Before each question moves forward, we quickly check your answer has the specificity the article needs. If it's too vague, we'll tell you what to add.
Part 1 of 2 — Pricing Article · Question 1 of 5
Question 1 of 10
Checking your answer…
Writing your articles…
Our writing agent is turning your answers into near-publishable content. About 30 seconds.
Reading your answers
Writing the pricing article
Writing the buyer's guide
Building your PDF
Your articles are ready.
80% done and published beats 100% never used.
Production Visibility OS™
You just activated 2 of the 9 modules. Here is where this kit lives in the full system.
ATTRACT
Ready-to-buy inquiries
Trust Engine™ ← your 2 articles
CONVERT
Predictable deal timelines
Authority Builder™ ← the bonus script
EXECUTE
Team runs independently
next up — talk to us
Part 1 — Pricing Article
—
Part 2 — Buyer's Guide
—
Part 3 — Bonus: Assignment Selling Email
The email that makes them actually read it.
Stefan's proven script for sending the 2 articles before the next call. 30–40% fewer wasted proposals when applied consistently.
Opens in a new tab — save with Ctrl+S / Cmd+S
This is the top-level kit.
PINAVOX clients get AI tools built on their own company knowledge — product range, voice, past customers, objection patterns. The tool learns. Writing articles takes less input every time.
Want to see what that looks like for your company?